Prior to EightShapes, France founded and ran a user experience design consultancy. He spent 9 years at Sprint-Nextel where he held various UX positions and managed teams of designers, writers, and technologists. In early 2003 he led the Sprint.com redesign that saw it become the first Fortune 100 company to launch a site-wide Web Standards-based implementation.
France’s experience with responsive design and optimizing user experience for mobile devices led to his speaking at the 2009 Design for Mobile conference in Lawrence, KS. His talk, “Semantics and the Mobile Web” covered approaches designers can make transitioning from desktop web design with a heavy emphasis on the heightened role of POSH (plain old semantic HTML) on Mobile Web Design.
Semantics and the Mobile Web, 2009 Design for Mobile, Lawrence, KS